Everything that a website designed is to make its UI and UX better for
its
user. Accelerated mobile pages are ones that doesn’t require more time
to
show up the content. The better the loading time the better the website
and
user tends to stay on the website.
Accelerated Mobile Pages(AMP) is an open source initiative project designed to
optimize faster mobile pages. It’s like taking a page that’s already mobile friendly
and making it load quicker, by stripping it down to basics.
Faster mobile pages + readable content = better user experience
AMP Pros
#1 It speeds up website load time
This one is self-evident. With no pointless components to back them off, AMPs are
lean, smooth, and quick. Users appreciate pages that don't make them pause, so AMPs
essentially ensure that your site gets more guests.
#2 It increases mobile ranking
In spite of the fact that AMP is definitely not a positioning element without anyone
else's input, it impacts portable positioning because of its quicker burden time.
Conceivably, if Google begins organizing AMPs, it will have much a greater amount of
an impact on SERPs.
#3 It improves server performance
In the event that your site creates huge amounts of traffic from versatile, AMP will
diminish the heap on your servers and improve their exhibition. In any case, this
has an immense drawback.
AMP Cons
#1 Ad revenue is reduced
Though Accelerated Mobile Pages Project supports ads, the potential to bring in
revenue is severely limited. And it is not a piece of cake to implement ads on
AMP-run pages as well.
#2 Analytics are a bit stripped
AMP supports Google Analytics however requires an alternate tag, which should be
executed on all AMP pages. Clearly, it sets aside a ton of effort to put this tag
and have the option to gather and investigate information.
#3 Amazing speed is achieved, thanks to cache
Google doesn't offer a particular innovation to make your pages overly quick. What it
really does is recoveries stored variants of AMP-labeled pages and, at whatever
point guests get to them, just serves them up from the reserve. You make sense of
the rest.
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