WebomindApps Improved Campaign Ad Conversion
Rate by 0.53%.

A Google Ads Campaign for Online Fragrance Store

A leading Singapore-based fragrance store, known for their wide collection of perfumes, home fragrances, body care, and skincare products, reached out to WebomindApps in 2024 for our SEO, SMM, and Google Ads services. The client had more than 15 years of experience in trading top-end cosmetics and fragrance products. From deodorants and perfumes to candles and shower gels, they sold products from lifestyle luxury brands like Hermes, Jimmy Choo, Calvin Klien, Yankee, Montblanc, Dior, Burberry, etc. Their quality products and affordable prices have been trusted by many customers in Singapore. After our digital marketing team implemented the Google Ads campaigns, their conversion rate grew by 93.59% and their impressions grew by 98.55%

The Overall Clicks and Impressions after Implementation:

5.95K

Clicks

287K

Impressions

The Objective

  • Increase Website Traffic: The client wanted to increase their website traffic to attract customers and generate more sales for their fragrances.
  • Enhance Sales and Conversions: They wanted to increase conversions through their online store and also increase online sales.
  • Campaign Optimization: The existing ad campaigns were not performing well, so they wanted to optimize their campaigns.
  • Improve Brand Visibility: Our client not only wanted to increase sales with Google Ads, but they also wanted to improve their brand visibility in Singapore location.
  • Build Long-Term Customer Retention: Apart from Ads, the client wanted to build long-term customer relationships by retention strategies.
  • Increase Average Order Value: Their online orders were decreasing so the client wanted to increase the average order value.
  • Boost Engagement Through Retargeting: The brand wanted to focus on increasing customer engagement by retargeting the ads to users who have already interacted with the website.
  • Gain Insights on Audience Behavior: With ad campaigns, they wanted to gain more insights into the behavior of their target audience in various locations.
  • Competitive Keywords: The client wanted to use competitive keywords in their campaigns as well as their ads to target the right audience.

The Problem - The Challenge of Getting Sales From Google Ads

2 month report before Implementation:

We found some issues on the website & Landing page:

  • Slow Page Load Times: The website had a slow page loading time, which resulted in their users leaving the site due to low page speed.
  • Poor Landing Page Design: The landing pages that were created for the conversions did not have a good page design, which did not have a good user experience.
  • Keyword Targeting Gaps: They had a keyword targeting gap, which means our client did not rank for the keywords as compared to the keywords used by their competitors.
  • Ad Relevance Issues: Their existing ads were not relevant to the user’s search intent, which was another reason why the users were not converting.
  • Weak Retargeting Strategy: The client was using retargeting strategy for their ads but it was not performing well as expected.
  • Limited Geo-Targeting: The location-based targeting for their ad campaigns was limited to certain locations and was not reaching the right audience.
  • Ad copy relevant issue: The ad copy was not relevant and customized to the target audience and the products, which decreased their conversion rate.

Why the Client Chose WebomindApps

The client wanted their online store to be well-known in Singapore and also increase conversion. They had used Google ads to generate more leads and increase sales but it was not effective. WebomindApps was chosen to help increase their conversion rate. The client wanted to increase average sales orders and also establish their brand visibility among online users. With their affordable pricing and guarantee of quality products, they wanted to reach a wider audience in many locations. We were tasked with optimizing their ad campaigns and increasing their conversions.

The Solution - How WebomindApps Got Leads From Google Ads

After our team conducted a site audit and found the issues, we created a strategic plan of action to improve their Google ad campaigns.

  1. Work on targeted ads for festivals and holidays: We started by creating campaigns specifically for festivals and holidays to attract users who were searching for fragrances.
  2. Landing page optimization: Our team worked on the landing pages to improve the designs, layout, fonts, images, text, and also added proper CTAs (Calls to action) in the right place for conversions.
  3. Seasonal-specific ad campaign with offers and urgency-driven CTA: We also included seasonal-specific offers along with CTAs in the ad campaign to drive more sales during certain seasons like Christmas.
  4. Keyword Optimization and high-intent seasonal terms: For keyword optimization, we used high volume and seasonal intent keywords to target and attract users who were interested in fragrance products.
  5. Adjusted bids based on performance metrics: We created a few as campaigns using the above strategies mentioned and saw how they were performing, after which we adjusted the bids for these ads.

The Results

After Implementation

  • The website reached 101% visibility after we implemented our strategy
  • Our landing page redesign and optimization helped them reduce bounce rates.
  • We used more than 555 keywords across various campaigns and the ads started ranking in top positions
  • The total clicks increased by 95.74%, impressions by 98.55%, and the cost-per-click (CPC) also reduced
  • The website traffic increased and the no. of new users went up by 90.05%
  • Our retargeting campaign was successful because we attracted the right users as per their interests and increased conversions.
  • We increased their leads by adjusting the bid strategy.
  • We improved their overall ad campaign ROI and increased conversion rates by 93.58%

We successfully increased the client’s website traffic and conversion rate by optimizing their campaigns. Our strategy helped our clients reach a wider audience and increase their conversions by using a limited budget. Reach out to our WebomindApps team if you want to see the same results for your business. Contact us now to increase your conversions!

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Webomindapps is a profound enterprise serving successfully since 2013. Based in Bangalore, it offers expert solutions in web designing & development, e-commerce, mobile & web app development, digital marketing, and SEO across the globe.

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