Webomindapps improved their overall campaign ROI and increased conversion rates by 0%.

Boosting Patient Acquisition: A Google Ads Campaign Case Study for Hair and Skin Clinic

Introduction - The Story of Hair and Skin Clinic

Hair and Skin Clinic, a leading healthcare provider in Bangalore, renowned for their expertise in dermatology and trichology, approached WebomindApps in 2022 to seek our expert SEO services. With over 15 years of experience in the healthcare sector, Hair and Skin Clinic has treated more than 1,75,000 patients through their quality dermatology and trichology treatments, assisting individuals in improving the condition of their scalp, hair, and skin. Their team of trichologists and dermatologists are medical professionals, who operate in over 30 branches across cities such as Hyderabad, Chennai, and various areas in Bangalore. After we implemented our strategies, their website traffic grew by 300% and their ad strength reached 100%.

This was the overall clicks and impressions:

906k+

Clicks

18M+

Impressions

The Objective

Hair and Skin Clinic wanted to reach a broader audience
They wanted to increase the traffic of their website and attract patients and generate quality leads to grow their business.
They wanted to appear in the top Google search results and establish a brand name in the digital space.
They wanted to target more locations in order to attract more patients.
They wanted to increase their lead conversions.
Their cost-per-click (CPC) was too high so they wanted to decrease it and also increase the click-through rate (CTR).

The Problem - The Challenge of Generating more leads with Google Ads

Our expert PPC team conducted a site audit to identify some issues on their website:

Hair and Skin Clinic’s website had a low reach.
They were not able to increase the website traffic even when they were running PPC ads.
They were not able to rank properly in the SERPs.
They wanted to target specific locations to their website with Google Ads.
The website has a high bounce rate, which lowered the lead conversions as well.
Their visibility amounted to only 20% even when they spent more money on Google Ads.
Their ads had a low click-through rate (CTR) but they had a high cost-per-click.

Why Hair and Skin Clinic chose WebomindApps

Hair and Skin Clinic took a paid approach to ranking in the search engine results page, but they were still not able to attract the right audience and increase the conversion rates. They wanted to be recognized as a top dermatology and trichology treatment provider by improving their brand’s online presence. They chose WebomindApps to help them optimize their Google Ads and increase clicks and impressions, which would increase their conversion rate as well.

The Solution - How WebomindApps Responded

Our PPC team crafted a strategic plan to help them achieve their goals with Google Ads. Here’s how we improved their results:

First, we did keyword research to identify the correct keywords that were related to dermatology and trichology services.
We corrected the headlines and descriptions of the ad by rewriting them with more relevant words and highlighting Hair and Skin Clinic’s unique services.
We reached more potential patients by targeting the right audience who were searching for dermatology and trichology solutions.
We fixed the bidding strategy to increase conversions with a limited budget. We achieved this by monitoring the bids for various devices, time of the day, and multiple segments of the audience.
We created ad extensions to increase their visibility by including site links, callouts, and schemas.
We consistently reviewed the search terms and also prevented irrelevant clicks by adding negative keywords.
We improved the loading time of their website and added relevant content with a call to action.
We made sure that their website was optimized for mobile and increased the website loading speed.
Our performance max campaign included writing creative ad copies with the correct keywords for targeting various locations and audience segments.

The Results

Hair and Skin Clinic’s website visibility went up by 3X times and they reached 100% visibility.
The 100+ keywords were implemented and were ranking on the top.
We used unique content and design on their website that decreased the bounce rate to just 10%.
Their CTR increased by 20% and the cost per click was reduced by 15%.
In just 6 months, their traffic increased by 100% and the average users per month were 3000 to 4000.
Our performance max campaign helped in targeting the right audience like specific demographics and interests across various Google platforms, which increased their website traffic by 200%.
We optimized the bidding strategy and increased the conversion rates by attracting potential leads.
We improved their overall campaign ROI and increased conversion rates by 90%.
Our strategy reached a wider audience and generated more clicks and impressions by effectively using a limited budget.

This was the impact of our performance max campaign:

Our expert Google Ads strategy increased Hair and Skin Clinic’s website traffic and we were able to increase their conversion rate. If you want to achieve these results with Google Ads, Contact WebomindApps to help you optimize ads and grow your website traffic. We offer PPC services and outstanding SEO services as well.

Webomindapps is a profound enterprise serving successfully since 2013. Based in Bangalore, it offers expert solutions in web designing & development, e-commerce, mobile & web app development, digital marketing, and SEO across the globe.

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