Enabling the next-generation card issuance, processing, and distribution with Qwikcilver by Pinelabs

Brand Overview

Qwikcilver offers a unified platform that enables brands to simplify the management of complex card programs.

Owned by Pinelabs, Qwikcilver is the pioneer of gift cards in India that also streamlines all the issuance, processing, and distribution processes with innovative prepaid and engagement solutions. Qwikcilver offers gift cards, brand wallets, loyalty programs, travel and forex cards, B2C payment cards and more.

Webomindapps
Services

Qwikcilver case study

The
Challenges

Scroll-triggered Animation: Creating interactive scrolls that worked smoothly on all devices was a tricky task that tested our technical skills.

Branding Consistency: Keeping the design aligned with the parent company across all parts of the site, including media and assets, required careful attention to detail.

Animation vs. Speed: Adding complex animations while ensuring the site loaded quickly was a balancing act that pushed us to find creative solutions.

Data Migration Efforts: Migrating a content-heavy website, including blogs and other assets, was challenging as we had to avoid any loss or changes to the existing content.

Advanced Filtering: Implementing multiple conditional filters to improve navigation was complex, requiring us to design a user-friendly experience without making it overwhelming.

Qwikcilver
Qwikcilver

Qwikcilver wanted a website that is immersive and interactive

Qwikcilver is a part of the widely recognized parent company Pinelabs, they wanted to keep the roots of their parent brand while maintaining their unique identity.

Our primary challenge was to make the website stand out while maintaining the overall similarities. They had a design in mind that is continuous and immersive which showcases their cards very effectively. This way they can highlight their product better and increase user engagement the moment they land on the home page.

Qwikcilver
Qwikcilver casestudy approach

The
Approach

Our team worked together to include engaging features like smooth animations, filters, and carousels. Knowing that the project was complex, we brought in our best experts to make sure every part of the website was done right. This teamwork helped us tackle challenges and come up with creative solutions, paving the way for a successful result.

Qwikcilver
Qwikcilver
Qwikcilver

The
Solutions

  • We implemented captivating motion graphics for the homepage, activated by scrolling to create an engaging user journey.
  • We introduced multiple innovative designs across various pages of the website that highlighted the brand, making it stand out in a crowded digital landscape.
  • Each page was refined to feature a fluid container layout for smaller screens while utilizing a more expansive design for larger displays, optimizing user experience across devices.
  • Integrated the website with multiple interactive features like carousels, engaging designs, and multilingual options to enrich user interaction.
  • Instead of building a separate mobile version, we optimized design elements for mobile devices, ensuring a seamless experience across all platforms.
  • Conditional smart search filters were integrated throughout the site to streamline client searches and enhance usability.

This multifaceted approach allowed us to transform the website into a vibrant and user-friendly platform, setting the stage for success.

Qwikcilver

The
Impact

Our design and development services were met with enthusiastic approval from the Qwikcilver team, signalling a strong alignment with their vision. The results were nothing short of remarkable, their team witnessed a significant boost in conversion rates, reflecting the effectiveness of our innovative approach.

By enhancing user experience and engagement, our solutions not only resonated with their audience but also fostered a deeper connection between the brand and its clients. This transformative journey underscored the power of thoughtful design, proving that a user-centred approach can lead to tangible business success.

We thank the Webomindapps team for their outstanding work on our new website. They met all our timelines and brought our website's vision to life through multiple innovative features and smooth animations. Their continuous support and hard work have really paid off and made our brand stand out, and Qwikcilver's entire team is happy with the end results. Thank you for being a co-operative and reliable partner throughout this journey.

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Sai Krishna

Head of Marketing Team (Qwikcilver)

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