RmKV is one of India's most renowned brands, famous for its wedding silks and unique silk sarees. Founded in 1924 by Sri Rm.K. Visvanatha Pillai, With a legacy of 100 years in silk weaving, RmKV won two National Awards for quality products and innovative designs. Their Design Studio has created many distinctive silk sarees, including the famous Theme sarees and customizable options with over 50,000 colours, all hand-woven by skilled master weavers.
Stock Management: Displaying stock availability across multiple stores and managing out-of-stock products effectively was complicated.
Customization Features: Implementing features like custom colour variants, size guides, and a wish list based on user behaviour proposed many technical challenges.
Multiple Payment Gateways: Integrating support for various payment methods and currencies while ensuring a secure checkout process posed additional hurdles.
Push Notifications: Setting up effective push notifications for abandoned carts required careful planning and implementation.
Custom Search and Notifications: Creating a tailored product search feature along with a "notify me" option for out-of-stock items was complex.
Store Location Pages: Designing dedicated pages for each store location to enhance user navigation was extremely challenging.
User Experience: Making the site easy to navigate while showcasing a wide range of products was a challenge, especially with complex filters and sorting options.
Mobile Responsiveness:The previous site didn’t provide a good experience on mobile devices, which is essential for reaching today’s shoppers.
They wanted the site to reflect their rich heritage and commitment to quality by highlighting the unique designs and intricate details of their products, including the option for customers to customize sarees in over 50,000 colours. Improving user experience was a priority, so the website needed to be easy to navigate, with clear categories and intuitive search features.
Implementing all the features and functionalities required by the client demanded our best team’s commitment, significant time, and immense effort. Throughout the process, our team encountered numerous challenges, but we remained relentless in our pursuit to deliver exactly what the client envisioned. This "never give up" approach allowed us to overcome obstacles and ensure that the final product met all expectations.
Out-of-Stock Management: We implemented a feature that automatically pushes down out-of-stock products in the listings, ensuring customers see available items first.
Size Guides and Custom Color Variants: Clear size guides and options for customizing colours were introduced to assist customers in making informed choices.
Multi-Store Stock Display: Customers can see stock availability across RmKV's multiple showrooms, making it easier to shop.
Multiple Payment Gateways: We integrated support for various payment methods and multi-shipping options for a smooth checkout experience.
Push Notifications: Browser notifications for abandoned carts help remind customers to complete their purchases.
Custom Wish List Feature: Based on user behaviour, customers can create wish lists for future reference.
Multi-Currency Support: The website supports multiple currencies, making it easier for international customers to shop.
Custom Product Search: A tailored search feature helps customers find products quickly, along with a "notify me" option for out-of-stock items.
Custom Store Location Pages: We created dedicated pages for store locations to help customers find the nearest showroom.
Save Cart Functionality: Customers can save their carts for later, making it convenient for them to return and complete their purchases.
Our design and development services were met with enthusiastic approval from the RmKV team, signalling a strong alignment with their vision. The results were nothing short of remarkable, their team witnessed a significant boost in conversion rates, reflecting the effectiveness of our innovative approach.
By enhancing user experience and engagement, our solutions not only resonated with their audience but also fostered a deeper connection between the brand and its clients. This transformative journey underscored the power of thoughtful design, proving that a user-centred approach can lead to tangible business success.
We thank the Webomindapps team for their outstanding work on our new website. They met all our timelines and brought our website's vision to life through multiple innovative features and smooth animations. Their continuous support and hard work have really paid off and made our brand stand out, and RmKV's entire team is happy with the end results. Thank you for being a co-operative and reliable partner throughout this journey.
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