Delivering happiness through a premium gifting E-commerce platform with Unwrap Happiness

Brand Overview

Unwrap Happiness is a premium gifting company that changes the art of giving, through a selection of delightful products like chocolates, cookies, wafers, and savoury snacks. With over twenty years of experience in crafting tasty treats, they have turned their expertise into a luxurious gifting experience. Their beautifully designed gift hampers combine quality and ethical values, making every occasion special and enjoyable.

Webomindapps
Services

Unwrap happiness case study

The
Challenges

User Experience: Creating a website that is both easy to navigate and enjoyable to use is challenging because it requires balancing aesthetics with functionality. Designing a site that appeals to everyone while maintaining clarity became a complex task.

Speed and Performance: Ensuring the site loads quickly with high-quality images of the gift hampers and products was difficult. Large images slowed down the loading times, and optimizing them without sacrificing quality demanded our technical expertise.

Mobile Friendliness: Developing a seamless shopping experience on mobile devices is challenging due to the variety of screen sizes and resolutions. What works well on a desktop may not translate effectively to mobile, this required additional design considerations.

Scalable website: Designing the website to facilitate future growth and increased traffic was tough. Anticipating user demand and building a scalable e-commerce site involves lots of planning, which can be unpredictable.

Secure Checkout: Balancing convenience with safety can complicate the checkout experience, potentially leading to cart abandonment. It was challenging to integrate various payment methods while ensuring high-security measures.

Unwrap happiness
Unwrap happiness
Unwrap happiness
Unwrap happiness

Unwrap Happiness wanted a simple and visually appealing website

The team was persistent about effectively showcasing their curated and customized products. They aimed for an enjoyable shopping experience with engaging features that would attract and hold users’ attention.

Unwrap happiness
Unwrap happiness casestudy approach

The
Approach

We prioritized the UI/UX of the website to create a unique platform that balances simplicity and aesthetic appeal. Our design features an attractive layout showcasing products with high-quality images. Engaging elements like hover effects and image sliders enhance user interaction. The responsive design ensures seamless performance on both computers and mobile devices, while a clear navigation system allows easy product discovery, all optimized for fast performance without compromising visual quality.

Unwrap happiness
Unwrap happiness
Unwrap happiness

The
Solutions

Custom Design: We created a fully personalized design without relying on templates, ensuring the site reflects Unwrap Happiness's unique brand identity.

GSAP Integration: We used GSAP (GreenSock Animation Platform) to implement smooth custom animations that enhance user engagement.

Interactive Elements: We incorporated various interactive features, including hover effects and dynamic content that respond to user actions.

Forms for Customization: We added forms to allow users to personalize their gifting experience easily.

Custom Invoices: We designed tailored invoices that align with the brand’s premium image.

DIY Options: A customizable page was created where users can choose from multiple gift hampers and other products, enabling a DIY gifting experience.

Engaging Visuals: The homepage features a striking banner showcasing seasonal products and special offers to draw users in.

Product Display: Each product page emphasizes product images, descriptions, and customer reviews.

Unwrap happiness

The
Impact

The final website received enthusiastic feedback from the Unwrap Happiness team, matching their vision for a premium online store. The outcome was impressive, with noticeable increases in user engagement and sales, proving the effectiveness of our tailored design and development approach.

By improving the user experience and creating an emotional connection with their products, our solutions resonated with Unwrap Happiness’s audience and strengthened their brand online. Our collaboration highlighted the importance of thoughtful design and user-focused strategies, leading to significant business success.

Working with the team on our new website has been an amazing experience! They truly understood our vision for Unwrap Happiness and brought it to life in a way that exceeded our expectations. We've seen a big increase in engagement and sales since launching, and our customers love the DIY options. Thanks to their hard work and creativity, we’re now able to share our premium gifting experience with even more people around the world. Our team couldn’t be happier with the results!

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Laxmi Narayan

Head of the Marketing Team

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