Vairam is a prominent Singapore-based jewellery brand that brings together the rich tradition of fine jewellery craftsmanship with modern design aesthetics. Born from the passion and legacy of a grandfather who was a master jeweller, Vairam has evolved over 80 years, blending timeless artistry with technology. Vairam's approach to jewellery design is deeply rooted in tradition, but as a modern, digital-first brand, the company needed to provide an online shopping experience that reflected its values of craftsmanship, sustainability, and quality.
Backorder Functionality: Allowing customers to place orders even when certain items are out of stock while allowing them to know details about expected delivery dates.
Dynamic Estimated Delivery Dates: Creating a feature to dynamically display delivery estimates based on stock availability and customer location.
Product Detail Pages: Developing unique product detail pages for different product categories with customized information.
Personalized Text Options: Adding functionality to display personalized text for jewellery items based on customer input (such as custom engravings).
Dynamic Quick Cart & Custom Order Notes: Integrating a dynamic quick cart feature with the ability for customers to add custom notes and apply special offers directly.
Gift Options: Introducing a gifting feature that adds a gift to the cart automatically when the customer’s order reaches a predefined value.
Custom Filters: Creating complex filters to help users easily sort and find products according to size, design, and other criteria.
Bulk Pricing & Discount Management: Enabling the Vairam team to manage discounts in batches across categories for seamless pricing updates.
They expected a platform that would showcase the details and quality of their jewellery and provide dynamic and personalized shopping features. Vairam aimed to seamlessly blend tradition and innovation. They wanted to enable back ordering and real-time delivery tracking for customers, as well as personalized engravings and custom filters. The goal was to offer a seamless online shopping experience that upheld their values of craftsmanship, sustainability, and quality while meeting the demands of contemporary consumers.
To deliver a solution that met Vairam’s needs, we took a completely personalized approach by focusing on functionality that would improve both the customer experience and operational efficiency. Our design and development team worked closely with Vairam to implement a platform that blends modern design with traditional jewellery values, ensuring that the website reflected the brand's premium image while offering the technical features required for a smooth, user-friendly experience.
Backorder & Dynamic Delivery Estimates: We introduced backorder functionality, enabling customers to order out-of-stock items, along with dynamic delivery estimates that adjust based on product availability and customer location.
Product Detail Pages Tailored by Category: Our team developed unique pages for each jewellery category featuring high-quality images, detailed descriptions, and personalized options for rings, necklaces, earrings, and bracelets.
Dynamic Personalized Text for Jewellery: For customers opting for engravings or personalized messages, we have incorporated a dynamic text feature that would automatically appear on the product page and is included in the order for engraving.
Dynamic Quick Cart with Custom Order Notes: A dynamic quick cart was implemented to enable customers to view their selected products instantly and add custom notes for special requests.
Gift Options Based on Cart Value: We have also integrated a dynamic gifting feature into the checkout process. If the customer’s cart exceeded a set threshold, a complimentary gift option would automatically appear that they could select as part of the order.
Custom Product Filters:Custom filters were developed for product categories to allow customers to filter by size, colour, and design. This made it easier to navigate through the extensive jewellery collection.
Bulk Pricing & Discount Management: Introduced a bulk price editor to allow Vairam’s team to easily apply discounts to multiple products or categories in batches. This saved time for the team and provided pricing consistency across the site.
Wishlist Feature: A customizable wishlist feature was added, allowing customers to save their favourite items and come back to them later for a future purchase.
Dynamic Estimated Delivery & Tracking: Added feature ability for customers to see real-time estimated delivery dates on product pages that adjusted with stock levels. Order tracking was also integrated into their accounts for up-to-date shipping information.
Custom Enquiry Forms for Ring Sizing: A dynamic enquiry form for ordering a ring sizer was created to allow customers to request a ring sizing kit for a perfect fit before placing their order.
AI Chatbot for Instant Support:Integrated a smart AI bot into the website to offer immediate assistance to customers with any questions they might have about products, orders, or shipping.
Dynamic Checkout & Quick Cart: We optimized the checkout process to make it quick, easy, and personalized. Dynamic cart pages updated in real-time as customers made changes, and the final checkout page was designed to ensure a smooth transition to payment.
Mega Menu for Easy Navigation: A customized mega menu was implemented on the home page to simplify navigation across different product categories, collections, and promotions.
Custom Invoice Generation: Added a feature where each order generated a detailed, customizable invoice, ensuring transparency for both the customer and Vairam.
Custom Product Badges:Added functionality ability to display custom product badges such as "Best Seller," "Top Product," and "Must Try" that can help customers discover popular or featured items easily.
Multiple Payment Gateway Integration: Multiple payment methods were integrated to ensure that the customers could pay through their preferred method, whether it's credit/debit cards, digital wallets, or bank transfers.
With the successful launch of the new website, Vairam Jewellery has seen a remarkable improvement in its sales performance. The implementation of dynamic features such as back ordering, personalized text options, and real-time delivery tracking has greatly improved the customer experience. In terms of business operations, the bulk pricing editor, dynamic offers, and integrated enquiry forms have made it easier for Vairam to manage inventory, promotions, and customer interactions, helping streamline the backend processes.
We couldn't be happier with the new website Webomindapps built for us! Their team's dedication and skill truly shined through in every aspect of the project, from interactive animations to complex functionality. Our customers have noticed the difference, and so have we. Their thoughtful approach and innovative solutions have made a huge difference and helped us serve our audience better.
Webomindapps is a top rated brochure design company in Bangalore. We design the most high-impactful and professional brochures that serve your business needs.
©
. All Rights Reserved by Webomindapps Pvt. Ltd