The better the page speed, the better rankings your website gets on the search results page. Keep reading to learn
more about:
- What is page speed
- Why is it important to have a fast-loading website
- How to optimize website speed in modern web development
- Tools and resources to check the page speed
What is Page Speed
Page speed simply means the time it takes for your website to load in a browser. This speed is counted from when a
user clicks on the link of a page to when it fully loads. It is measured by a few metrics called Core web vitals,
which are just the factors that affect your website’s page speed.
If we talk about budget, it is something that you should always plan in advance and
then make your way ahead for website development. Planning a budget means how much
you are ready to invest in your eCommerce website development.
Why Is It Important To Have A Fast-Loading Website
In this digital age, users expect everything to work in the blink of an eye. This also includes your website speed.
Every second counts because users will just leave a site if it takes more than 3 seconds to load. And if you own an
e-commerce website, even a 1-second delay in the page speed can cost you millions of sales revenue per year.
Google’s core web vitals show that having a page speed of less than 2.5 seconds is ‘Good’. From a user perspective,
they are more likely to re-visit or buy products from sites that load fast. So, having a page speed of less than 2.5
is important to provide a good user experience and rank oh higher positions of the search results.
How to Optimize Website Speed in Modern Web Development
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Site Audit: There might be many factors that are affecting your website speed. To know these factors, conduct a
proper site audit first. You can either start by testing your website on many devices from the perspective of a user
or you can simply use the PageSpeed Insights tool to identify suggestions for improvement.
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Hosting provider: Even the geographical location of your hosting provider and the bandwidth of their network
connection can also be one of the factors that are affecting your website speed. Among the three types of hosting,
which are VPS (Virtual Private Server), shared, and dedicated servers, some might affect your page speed too.
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CDNs: Content Delivery Networks (CDNs) use many servers across various locations to store your content. Choosing
CDNs for your website is very useful because when a user visits your website, the CDN chooses a server that is
closest to their physical location. This means website loading speed will also reduced based on each location.
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Images: Having images on your website is good to engage your users. But if they are not optimized, your page speed
may increase, leading to delayed loading. Using tools to compress the images before adding them to your website can
help optimize your page speed. Use the WebP format to add images without losing the quality.
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Redirects: Redirects are useful to send users to another page from the page that they have clicked. They connect new
content on your website to high-traffic pages. But too many redirects puts a load on the server which increases the
page loading time. Reducing or keeping the redirects to a minimum can help optimize your page speed.
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HTTP requests: HTTP requests are messages sent by a client to a server to start an action. Your website can have
many HTTP requests for images, fonts, stylesheets, scripts, etc, which can slow down the loading time of the pages.
To avoid the delay between the user click and the loading time, HTTP requests need to be reduced.
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Compress files: If your web hosting service is not using any compression for the website files, you can use a
reliable tool to compress these files without losing the quality. Compressed files will lead to better website
performance which also includes less time taken to load a page.
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Caching: Enabling caching for your website means allowing browsers to pre-load some content which can lead to
reduced loading speed. For the content that does not change often on your website like downloadable files,
stylesheets, logos, static images, etc, you can cache the current version of your website to help it load faster.
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Mobile responsiveness: As the number of mobile users increases, it is important to focus on making your website
responsive. This means focusing on users who are using mobile devices to access your website and reducing the load
time by optimizing the interactive elements, designs, etc. It will help you build a mobile-native website with
improved page speed.
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CMS: Content management systems (CMS) like WordPress can help improve your website performance by offering various
options to optimize your website. Some hosting providers even have a built-in CDN (Content delivery network) which
will allow the pages to load as per the physical location of the users.
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Minify JS and CSS files: JavaScript and CSS files are one of the largest files on your website. These files are also
considered as individual HTTP requests, which again impact your website speed. Reducing or minifying the size of
these files by removing unnecessary codes of line breaks, extra semicolons, white space characters, unused
variables, etc.
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Asynchronous loading: By default, most of the files or functions are loaded synchronously, which means the content
is loaded in order of how they appear on the page. This leads to contents loading one after the other, increasing
the loading time. Enabling asynchronous loading for JavaScript and CSS elements allows the contents to load
simultaneously.
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Website fonts: Using various fonts on your website can have a negative impact on the user experience and also lead
to reduced page speed because of the unique characters of the fonts. Among various fonts, Open Sans has a load time
of 0.476 seconds, which is useful to improve the total page speed.
Best Tools and Resources to Check The Page Speed of Your Website
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Google PageSpeed Insights: To get an overall insight on your website speed and how to improve the issues.
Key metrics: LCP should be less than 2.5 seconds, INP should be less than 200 ms and FCP should be less than 1.8 seconds.
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GTmetrix: This tool uses Google Lighthouse to test the website and diagnose the issues that are increasing the load time of your website.
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Key CDN: The Key CDN tool helps by analyzing your website performance by identifying the connectivity issues and the
factors affecting the page speed.
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Pingdom: Pingdom offers detailed analytics to measure the performance of your website, which allows you to fix the
issues and improve the website speed.
Conclusion
To wrap up, page speed is an important factor that affects your website ranking and user experience. Start with a
site audit to identify the issues that are causing your website to load slowly and prioritize the fixes to improve
the page speed. Caching, compressing files/images, reducing HTTP requests, asynchronous loading, CDNs, etc are some
ways you can improve the speed of your website. At WebomindApps, we build your website by keeping in mind all these
factors to make sure it loads fast without any issues. Contact our team now to get a fast-loading website for your
business!
