How To Reduce Website
Bounce Rate

Your business performance depends on your website interaction. The website performance is inversely proportional to the bounce rate, lesser the bounce rate, better is the website! Hence, the bounce rate holds special importance in measuring overall business performance and there are ways you can implement to your website with the help of SEO Agencies in Bangalore.

A renowned Google SEO Agency Bangalore has the best strategies to make visitors spend more time on your website. It is a vital factor as it tends to increase the conversion rate as they like to spend more time knowing about your company and company offerings.

Here we are going to tell you some proven methods to reduce the bounce rate for your business website:

Fantastic User Experience

Pleasing user experience is a crucial factor to make better interactions. For enhanced user experience, it is important the website behaves stunningly well on all major platforms to make purchase decision easy for the users. Apart from the look and feel of the website, easy browsing and navigation is also a part of offering overall nice website experience. With a website comes many landing pages and you need to ensure that every web page must be optimized for desirable user experience.

Quick Website Loading

Most of the users expect a web page loading time of 2 seconds and your website whether desktop or mobile site must comply with it. A slight delay may cause a fall in engagement rate and shopping cart abandonment. It is advised to adopt some measures to increase site speed such as optimizing your images, opting for faster-hosting service, get better caching and using a content delivery network (CDN) and tools such as Pingdom and Google page speed.

Engaging Content

Make your content equally engaging and readable with shorter paragraphs to welcome maximum readers. You can do it by incorporating visually appealing headers and subheaders, relevant images and bullet points. You can alsoimprove readability by using white spaces to make it scannable and skimmable. It is important to keep text readable on all devices and font sizes must be chosen in such a way to fir screens of all sizes. Another important point is to Use easy-to-understand language and style.

Useful Internal Linking

Use linking and anchoring text logically as per relevance. Internal linking is considered as a great SEO strategy. If internal links are used strategically if you place it in such a way that it will the reader. It may be at the end of the page so as to redirect the user to the next page right way or use strategic header and footer internal links. If not aptly placed, it will disturb the user’s focus and enhance the bounce rate.

Persuasive Call-to-Action

A call-to-action (CTA) should be clearly visible on a website and the user should be able to see it within a few seconds of website visit and must be compelling to make the user click on it. The CTAs must be simply placed and should be effortlessly found by the user. You should aim at making your call to action clear and honest in spite of misleading ones resulting in bad user experience and a higher bounce rate that is undesirable.

Conclusion

We hope with this article, we have given you ample methods to reduce bounce rate on your website and creating better engagement consequently leading to better conversion rates. They are some tools such as google analytics available that display the pages visited, traffic sources, etc. that are helpful in measuring business performance.