If you are familiar with URLs and basic SEO, you might have seen or encountered instances where a website or same page is accessible through different URLs. For eg:

https://example.com/my-page
https://example.com/my-page/

This may not seem like an issue, but this inconsistency can lead search engines to view these different URLs as separate pages, potentially treating them as duplicate content, which negatively impacts SEO rankings. While WordPress's permalink settings are designed to address this, it can sometimes be challenging, as the problem may persist despite these adjustments. As a leading WordPress development company in Bangalore, we encounter this problem frequently with many of our clients.

So how do we solve this problem? How do we address this issue if it persists even after trying the permalink? This guide discusses in detail how to resolve WordPress URL inconsistency in your web pages. Read till the end to understand, as it also discusses some of the key points on dealing with this issue with other web development platforms.

In case you have already found this issue, then you are good to follow the guide. However, for the people who are seeking to learn on how to solve this issue, we recommend you to use SEO tools like Screaming Frog or Google Search Console to identify these duplicate content issues.

Step-by-Step Troubleshooting Guide

1. Configure WordPress Permalink Settings

The first step is to ensure that the WordPress permalink settings are configured correctly:

  • Navigate to Settings > Permalinks in your WordPress dashboard.
  • Select a permalink structure that ends with a slash (/). WordPress will then try to redirect all non-trailing slash URLs to the trailing slash version.
  • Save the changes and clear your site’s cache and try again.

2. Reviewing Server Configuration

If the issue persists even after adjusting the permalink settings, try manually setting up the redirects. Since WordPress relies on server rules to handle URL structures, here is how you can redirect URL structures in two different servers Apache and Nginx.

For Apache:

If your site is hosted on an Apache server, add the following code to your .htaccess file:

# BEGIN WordPress

RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

# END WordPress

This code will ensure that all the URLs without a trailing slash are permanently redirected to URLs with the trailing slash.

For Nginx:

If your site is hosted on an Nginx server, add the following to your server configuration:

To enforce trailing slash:

rewrite ^/(.*[^/])$ /$1/ permanent;

To remove trailing slash:

rewrite ^/(.*)/$ /$1 permanent;

Now make sure that all internal links within your site use a consistent URL format. This can be manually checked or with the help of tools like Yoast SEO, which can assist in maintaining consistent URLs throughout your site’s content.

3. Monitor and Test

After implementing these changes:

Monitor Traffic: Use Google Analytics and Search Console to monitor how traffic responds to these changes.

Test URL Behavior: Regularly test your URLs to ensure they are behaving as expected without reverting to previous patterns.

Plugins often override default WordPress behaviour. To isolate potential conflicts:

  • Disabled all plugins.
  • Re-enabled them one by one, testing the URLs after each activation.

This step identified the Permalink Manager plugin as the source of the inconsistency.

4. Using Redirect Rules

Redirect rules in your .htacess file can help standardize URL inconsistencies. Here is how to setup these redirects correctly:

For URLs Needing a Trailing Slash

To ensure all URLs end with a trailing slash, use the following .htaccess rules:

  • Apache
.htaccess:
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.+[^/])$ /$1/ [L,R=301]

This configuration redirects URLs that lack a trailing slash to a version that includes one, ensuring consistency.

For URLs to Remove Trailing Slashes
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.+)/$ /$1 [L,R=301]

This setup redirects URLs that end with a slash to their non-trailing slash counterparts.

If these redirects have worked properly you are good to go, but in case they work partially but do not resolve the issue, then proceed with 5th step.

5. PHP-Based Enforcements

If .htaccess redirects do not fully resolve the issue, adding custom PHP functions can enforce URL consistency:

To enforce trailing slashes:

Insert the following function into your theme's functions.php file:

add_action('template_redirect', function() {
if (!is_singular()) return;
$url = trailingslashit(home_url(add_query_arg([], $wp->request)));
if ($_SERVER['REQUEST_URI'] !== parse_url($url, PHP_URL_PATH)) {
    wp_redirect($url, 301);
    exit;
}
});

This function ensures that all single pages (not posts) have a URL ending with a slash.

To remove trailing slashes:

Alternatively, to enforce non-trailing slash URLs, use:

add_action('template_redirect', function() {
    if (!is_singular()) return;
    $url = untrailingslashit(home_url(add_query_arg([], $wp->request)));
    if ($_SERVER['REQUEST_URI'] !== parse_url($url, PHP_URL_PATH)) {
        wp_redirect($url, 301);
        exit;
    }
});

This function redirects all URLs to a format without trailing slashes.

Key Takeaways

  • 1. Systematic Troubleshooting is Essential
    Addressing issues step-by-step ensures no potential cause is overlooked.
  • 2. Plugins Can Override Core Settings
    Even well-intentioned plugins like Permalink Manager can introduce conflicts.
  • 3. Standardized URL Structure is Crucial for SEO
    Always ensure your URLs follow a consistent format to avoid duplicate content penalties.

Final Thoughts

All in all, WordPress is a great platform to build websites. However, like every other web development platform, you may face multiple issues. In this case, understanding the interplay between plugins, server configurations, and WordPress core settings is crucial for managing a functional and SEO-friendly website. If you are facing similar challenges with URL inconsistencies, this guide aims to equip you with the strategies needed for immediate and effective resolution. For more informative guides on niche web development challenges, visit our dedicated Insights Hub page, where we discuss solutions to some of the key challenges that business face in web development.