How Online Gifting Platform Achieved Remarkable Online Visibility and Quality Conversions.
The Story of Gifting Platform Company
Gifting Platform Company, a company specializing in corporate gifting, approached us in November 2022 to avail our SEO services in Bangalore. They have been in the corporate gifting industry since 2002 and have more than 25 lakh customers. Their products were eco-friendly and handcrafted in India. They wanted to enter into the digital space and reach a wider audience for their corporate gifting products. Our outstanding SEO team at WebomindApps helped them achieve this with our digital marketing strategies and created an e-commerce platform for their products as well. After we implemented our digital marketing strategies, Gifting Platform Company’s online traffic had a growth of 150% and they were able to increase their conversions by 100%.
The Objective:
Gifting Platform Company wanted to create an impression for their recipients through their corporate gifts that would impress them and make them feel special. They also wanted to:
- Increase the online visibility through their website with organic SEO.
- Increase the conversion rate by generating quality leads
- Rank their keywords in the top search results.
- Gain domain authority (DA) and page authority (PA).
- Increase the page loading speed of their website.
- Connect with the right audience and improve the conversion rate.
The Challenge - Online Visibility and Conversions
After our SEO team conducted an in-depth analysis of their website, they found issues like:
- Their website did not attract quality leads and they wanted to generate more organic leads.
- The variety of products that they offered on their website did not connect with the right audience, which affected their conversion rate.
- 75% of the keywords on their website were not ranking on the search engine results page (SERP), which didn’t allow them to get new visitors.
- Their website did not have good domain authority (DA ) and page authority (PA), which affected their ranking in the SERP.
- Our team found that their website page speed was very low after inspecting it through the Pagespeed insights tool, which was also a reason that users were not satisfied with their website performance.
- Their website content was not up to date and this was affecting their audience since they did not find updated information that they were looking for.
Why Gifting Platform Company Chose WebomindApps
Gifting Platform Company’s business could not grow as their website did not give them visibility in the digital space, which also impacted their conversion rate – which is why they chose WebomindApps. Our outstanding team of SEO experts helped them generate quality leads and improve their website so that they could achieve their business goals and grow their business by attracting new quality leads.
The solution - How WebomindApps Responded
Our team of SEO experts developed a strategy that solved all their website problems:
- First, our designers gave a new and smoother look to the website for improving the UI/UX that can optimize the user experience with a new user-friendly design.
- Our team did in-depth research on the keywords to use in the website by identifying more than 100 keywords that had good search volumes.
- We created new SEO-optimized content and updated their old content in order to target and match their audience’s user intent.
- We focused on building backlinks by acquiring high-quality links from other websites and sources that had good domain authority scores, which helped Gifting Platform Company’s Trustworthiness and increased their authority as well.
- We continuously tracked their competitor activities and updated their website with new and improved content that matched the search intent of their audience.
- We redefined their website's metadata and loading speed and made sure that the website’s performance was optimized.
- We created a content strategy and added more than 100 unique blog topics that increased the website traffic by attracting new leads and the right audience.
The Results (150)
- In just 6 months, we noticed a 75% increase in the website visibility, which grew their online presence.
- Gifting Platform Company’s blogs became a major source of traffic in attracting organic traffic.
- Lead conversion rate increased by 30% in just 6 months.
- We implemented 70 keywords that were ranking in the top 5 positions in the SERP.
- We increased their website’s domain authority and page authority from 0 to 22.
- Our new and responsive website design increased the page load speed and led to an all-time high in user engagement and user interaction across all devices.
- After we updated their website content in line with the SEO guidelines and algorithm changes, the bounce rate of the website reduced to 15%, which meant more users were interested in the content.
- Their website attracted new visitors in just 6 months, and the website traffic had increased significantly.
After implementing our strategies, the overall performance was:
These remarkable results are the efforts of our outstanding SEO team and if you want to see such results for your website, reach out to us today and improve your online visibility and optimize your conversion rates.
150%
Traffic growth
100%
Conversion rate
150%
New visitors rose by
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Webomindapps is a profound enterprise serving successfully since 2013. Based in Bangalore, it offers expert solutions in web designing & development, e-commerce, mobile & web app development, digital marketing, and SEO across the globe.
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