Boosting traffic with our SEO solutions: Achieving top SERP rankings
The Story of Research Industry
Research Industry, a major company in preclinical contract research faced a big problem with their ranking in the search engine results page (SERP). The company was skilled at offering complete services to pharmaceutical and biotech firms, but it could not achieve high rankings for important keywords related to their sector. So, they reached out to us in June 2023, when their website did not appear anywhere in the SERP. WebominApps helped them with our SEO services by making their website reach a wider audience and appear in the top results of the SERP. After we implemented our strategies, Research Industry website’s clicks increased by 4551.56% and the impressions increased by 7422.22%.
These were the initial data for their website:
The Objective
Research Industry wanted to establish their brand authority by ranking in the top search results by:
- Connecting with a worldwide audience - The client aimed to benefit from the increased need for clinical research after the COVID-19 pandemic. They planned to increase organic traffic to their website and boost sales.
- Ranking at the top of the clinical research industry and expanding their business into new locations.
- They wanted to have new content on their website that could attract new audiences.
- They wanted to include relevant keywords in their website for better relevance and target keywords for the right audience.
The Challenge
- Research Industry’s website was ranking so low in the search engine results that it was almost invisible in the searches.
- They did not have enough organic traffic, and this had an impact on generating leads and growing the business.
- Keywords linked to preclinical CRO services required better integration in their website content.
- They faced problems with repeated content which affected their ranking on the SERP and caused a decrease in the organic site visitors
Why Research Industry Chose WebomindApps
Research Industry chose WebomindApps to avail our unmatched SEO services that included on-page optimization, off-page optimization, technical SEO, and much more. They wanted to grow their business and expand to new locations and generate quality leads by attracting new site visitors.
The Solution - How WebomindApps Responded
- Content Optimization: We enhanced their content for better SEO and more relevance, fixed the on-page SEO factors, and created a content strategy based on keyword study and by reviewing their competitors.
- Technical SEO Enhancements: After conducting a technical SEO audit, we noticed some issues and improved site speed, increasing the website's mobile-friendliness score.
- Competitor Analysis: We increased their website's responsiveness on mobile to improve the ease of use on mobile devices by setting up AMP pages, and making images and videos load more quickly, which provided a better user experience.
- On-Page Optimization: We implemented our best on-page SEO strategies and implemented the title tags, meta descriptions, headings, internal links, and URL structure changes, which makes the content engaging with high-quality keywords.
- Backlink Building: We boosted the domain authority and trustworthiness of the website by getting high-quality backlinks from relevant and reputable sources, this also included clearing spammy and low-quality links that were damaging the website’s rankings.
The Results
We noticed immediate growth in the website traffic with the strategies we applied. Here are the results of the audit:
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After 6 months:
- Clicks increased from 64 to 1,440.
- Overall Impressions increased from 2.7k to 82.4k.
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After 12 months:
- Clicks went up to 2.97k.
- Impressions reached their highest at 203k.
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Traffic growth after implementing our SEO strategies in percentage terms:
- Clicks: 61%
- Impressions: 76%
- We have increased their website’s organic traffic which connected them to a worldwide audience.
- The website started ranking in the top results for "preclinical CRO companies" and "drug discovery services India, drug discovery and medicinal chemistry”.
- There were better clicks and more quality leads that showed more relevance and interest from potential customers.
- Their website significantly improved in organic search results in clicks and impressions, which showed better online presence and reach.
- We also succeeded in positioning 12 keywords in the top 5 rankings. This included the main keyword the client aimed for, and the rest of the keywords were positioned in the top 20 rankings.
This is the data after Research Industry hired us to improve their website’s visibility:
Overall website performance:
These results show our expertise in the SEO industry and if you want to see similar results for your company’s website, contact us today and avail our unmatched SEO services.
Webomindapps is a profound enterprise serving successfully since 2013. Based in Bangalore, it offers expert solutions in web designing & development, e-commerce, mobile & web app development, digital marketing, and SEO across the globe.
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