In just 6 months of implementing our SEO strategy, Micro Finance Company's traffic went from 5,650 to 0 users per month.

Leading Microfinance Company Case Study

Introduction - The Story of Micro Finance Company India

Micro Finance Company India Fin Credit, a leading Non-banking financing company (NBFC) and Microfinance institution (MFI) is helping underserved communities across the rural parts of India by providing financial services like small loans. It is headquartered in Bangalore, Karnataka, and is a fully-owned subsidiary of Svatantra Microfin Pvt. Ltd. Micro Finance Company started its operations as an NGO and later received an NBFC-MFI license from RBI, and even after serving 1 million customers and INR 3,000 crore+ assets under management (AUM), they were not able to generate quality leads through their website. After we started implementing our SEO services in July 2022, almost 80% of the most competitive keywords started ranking in the top 5th and 3rd positions on SERP.

The Objective

Micro Finance Company India wanted to increase their website traffic to 10,000 users per month.
They wanted to appear in the top 5 search results in the microfinancing market.
Micro Finance Company India was providing their services in a few states like Karnataka, Maharashtra, Tamil Nadu, Bihar, and Rajasthan but they wanted to expand their services in other states of India too.
They also wanted to hire resources for multiple positions by targeting specific keywords on their career page of the website.
Their website’s loading speed was slow and the website was not optimized for mobile, so they wanted to decrease the bounce rate caused by it.

The Problem - The Challenge of Generating Quality Leads and Increasing Organic Traffic

First, our expert SEO team conducted a complete site audit and found these problems:

Their website’s organic traffic on average was about 5,650 users per month and most of their traffic came from just branded searches and not from organic keywords. Traffic from other search engines was just 400–500 users per month.
Their website was not ranking in the top SERPs and all the URLs on their website were not effectively structured and tagged, which was the reason behind low organic traffic.
They were not able to compete in the microfinancing market with other big brands, which made it difficult to expand their services in other regions of India.
They were not able to attract the right resources for multiple positions through their website’s career page.
The website’s loading speed was very low and it was not optimized for mobiles and this was causing people to skip their site after a couple of seconds, leading to a high bounce rate.

Why Micro Finance Company chose WebomindApps

Micro Finance Company India Fin Credit wanted to generate more quality leads and expand their services in other states of India by improving their brand’s online presence. This is why they chose WebomindApps and our expert SEO team to fix issues on their website, resulting in a lower ranking in the SERPs. They wanted more traffic and target the right keywords to rank in the top 5 search results.

The Solution - How WebomindApps Responded

Micro Finance Company India was competing with other brands in the microfinancing industry, so they needed a proper plan if they wanted to overcome their competition. Our expert SEO team carefully created a strategy to help them expand their services and provide their microfinance services to the rural parts of India. Here’s what we did:

We found the right keywords that had low competition and high search volume keywords to implement in their website.
Our team started focusing on targeted keywords for the Bangalore location and then we targeted them across India with generic keywords.
We analyzed and studied the keywords to understand the audience’s expectations in various locations in India.
We thoroughly conducted their competitor research and narrowed it down only to the microfinance loans field.
We researched their competitors and compared their services and special deals that they were offering online.
Our team found the issues that were causing the website to slow down and optimized the page speed.
We designed and wrote content for landing pages that was SEO-optimized to increase lead conversions.
We wrote informative on-page blogs to attract more leads organically based on the search queries and this kept their site visitors more engaged in their content.
Our team also made sure that there were broken links, unwanted redirects, missing meta tags, etc.
We optimized their website’s SEO by updating the meta tags with Yoast SEO.

The Results

After we implemented our services, we noticed major improvements that our client wanted to achieve like increasing their reach, higher engagement and conversions, brand awareness, and lead acquisition. Here are the monthly results:

Monthly results:

In just 6 months of implementing our SEO strategy, Micro Finance Company India’s website traffic went from 5,650 to 14,400 users per month.
Their website traffic increased to 70% and this was just through blogs which gained more organic traffic, which increased lead conversion as well.
Micro Finance Company India’s keyword ranking for 80% of the most competitive keywords went up from the 30th position to the 5th and 3rd position of the SERP.
The “Microfinance in India” keyword has over 1000 search volumes and “Microfinance companies” has over 4400 search volumes, Micro Finance Company India is now ranking in the top 3rd position and on the first page of the SERP.
They were not able to attract the right resources for multiple positions through their website’s career page.
Their website’s bounce rate dropped to just 27.3% and their page speed was optimized significantly, which resulted in increased page views by 63%.

Yearly results:

Their website’s total organic traffic has increased to 126k per month.
Micro Finance Company India is now ranking in the top 5th position with over 1000 organic keywords.

Semrush graph:

These results show how our SEO strategy helped Micro Finance Company India to reach the right and wider audience for expanding their services across the country. If you are a business looking to achieve the same results with your website, reach out to WebomindApps today and improve your search engine rankings.

14,400

Traffic Increased

70%

Overall website traffic increased

80%

Keywords

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