Enhancing Online Visibility and Lead Generation for Hair and Skin Clinic: An SEO Case Study
Introduction: - The Story of Hair and Skin Clinic
In 2022, Bangalore’s leading healthcare service provider, Hair and Skin Clinic, known for their dermatology and trichology services, approached WebomindApps to avail our impeccable SEO services. Hair and Skin Clinic has been in the healthcare service industry for over 15 years and served 17,50,000+ patients by offering their top-notch dermatology and trichology services to help people maintain and improve their scalp, hair health, and skin health. Their trichologists and dermatologists are experienced medical practitioners, and they have 30+ branches including locations like Hyderabad, Chennai, and multiple locations in Bengaluru.
The Objective:
Hair and Skin Clinic wanted to improve their online presence with their website and attract new leads for their dermatology and trichology services. They wanted to increase the visibility of their website organically. Dr. Health was looking to:
- Generate more quality leads in their desired locations.
- Increase keyword rankings to appear in the top search results on Google.
- Increase online visibility and establish brand authority.
- Update their content and the website so that it is SEO-optimized.
- They wanted their website UI/UX to be user-friendly.
- They wanted to increase their domain authority rate.
The Challenge - Enhancing Online Visibility and Lead Generation
Despite their vast range of quality services, they were not able to generate organic traffic for their website:
Hair and Skin Clinic was missing out on the opportunity to reach more potential customers even after having an online presence i.e. their website. Here are the issues they faced before choosing WebominApps to improve their online performance:
- Their website did not have a proper reach that could generate more leads.
- The keywords on the website did not target the right audience.
- 80% of the website keywords that were present on the website were not successful and did not rank within the top 100 of the search results.
- The website content wasn’t optimized as per the SEO guidelines and the content was outdated, which did not provide the right information to their audience.
- The website's UI/UX was not up to date and wasn’t user-friendly.
- The website had a low domain authority rate, which led to a low ranking.
- The website also had issues like a high bounce rate because of its outdated UI/UX and outdated content. Their services were effective but their website was not effective in targeting the right audience and had not been optimized for SEO.
- The website’s SEO strategies were old and not as per the SEO guidelines.
Why Hair and Skin Clinic chose WebomindApps
Hair and Skin Clinic needed to reach a wider audience and they were looking to expand to other major cities and provide their services in Hyderabad and Chennai. They chose WebomindApps to generate quality leads and grow their business with organic traffic and wanted to establish a brand name that is well-known among people by ranking in the top Google search results.
The Solution - How WebomindApps responded
First, our highly skilled SEO specialists in SEO company in Bangalore audited their website and learned about the exact issues they were facing.
We carefully created an SEO strategy that improved the organic traffic, online visibility and generated more leads for Hair and Skin Clinic:
- Thorough Keyword Research: We conducted in-depth keyword research to identify keywords that had high search volumes and also long-tail keywords that had low to medium competition.
- On-Page SEO: Our team optimized their website content and integrated these high-volume and long-tail keywords. We also created better title tags, internal links, and updated the URLs and the structures.
- Technical SEO: We included schemas, sitemaps, and created mobile friendly web pages that improved the score of technical SEO, which allowed google to crawl, index, and rank their website higher in the SERPs.
- Content Enhancement: We enhanced the website's existing content by improving readability by properly conveying their services to the audience and we wrote blog content that was engaging as per the audience’s intent and maximized their reach.
- Mobile Optimization: We optimized their website for mobile by improving the page speed, and making the website mobile-responsive for improved rankings on mobile as well.
- Link Building and Outreach: Our team created a backlinking strategy to get high-quality backlinks from other websites that had high domain authority.
- Page speed optimization: We improved their page speed by increasing the server response time, optimizing the website images for SEO, and reducing the redirects for landing pages.
The Results
- In just 6 months of implementing our SEO strategies, we conducted the site audit and found that Hair and Skin Clinic’s website visibility had increased by 80%.
- The keywords that we implemented were ranking in the top positions of the SERP.
- Bounce rate of the website had dropped by 25% in just 6 months.
- The audience engagement significantly improved because the pages were optimized for readability.
- Hair and Skin Clinic was able to generate 1000+ quality leads in the first 6 months.
- Our Content team wrote new blogs that attracted new users to the website.
- We increased their domain authority score by acquiring high-quality backlinks.
This is the overall website performance and the increased organic traffic after implementing our SEO strategies:
If you want to see these results for your website, contact us today and increase your website's performance and visibility with our impeccable SEO services.
200%
Traffic Increased
500%
Growth In New visitors
150%
Growth In Conversions
Webomindapps is a profound enterprise serving successfully since 2013. Based in Bangalore, it offers expert solutions in web designing & development, e-commerce, mobile & web app development, digital marketing, and SEO across the globe.
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